What types of animation in advertising are there?
Photos or a 2D packshot of the chosen product enriched with an animated caption or graphic
draw a viewer’s attention. These types of projects are quick and relatively inexpensive;
much can be done with them in a similar style if you have a wide range of products in
the shop. They are an ideal promotional form on social forums like Facebook or Instagram.
elements streamline and accentuate the most important information.
Short presentations for your company or services
Teasers - animations lasting less than a minute - present the main idea of your company and
encourage people to become acquainted with your operations. Teasers work exceptionally
well as advertising banners, backgrounds or pictures in the backdrop of a web shop, or on
impact the imagination of the viewer.
This is a longer form of animation that has the task of more broadly representing the
company’s operations and can showcase several key products. It can take the form of
instruction, for example, regarding the operation of the application or presenting the
process taking place in the organization (transport, production). It is an excellent choice
for the purpose of developing connections with existing or potential clients.
A professionally prepared
business animation guarantees the achievement of a set objective.
Feature explainer videos/advertising case studies
Advertising animations lasting more than a minute, based on the history of a particular event
or figure, are a very progressive and subtle form of advertising. These work well in
introducing a service, product or company as a ‘friend’, who serves by giving advice and
assistance. They are not pushy in getting the message across, thanks to which they build
positive feelings in the receiver and build loyalty to the brand.
The advantage of
animation is its accessible format and innovativeness.
The logotype and graphic setting of the company name are its calling cards. Presenting these
elements in an animated format decidedly enhances the attractiveness of the visual picture and
also ensures that the receiver can better remember the information presented alongside the
An animated logo
stays longer in the viewer’s memory.
Animation for advertising. How long is the production process for advertising
Animation for advertising is a broad concept describing animated films having the purpose of
promoting a company, product, service, or given project. Our company specializes in the
production of advertising animations - overseeing the whole process – from the preparation of
the concept to the production of the animated film for advertising. The chart below depicts an
approximate schedule for work on for an advertising animation.
||Approx. Process Duration
Submission of an appraisal and general concept of the
The concept takes the following into consideration:
purpose of the animation, target group,
references/inspiration, the client’s brand book and
|2 working days
The contract specifies: lead time, copyright transfer,
costs, the eventual application of corrections
Approx. 3 days for contract
preparation + several days necessary to
formulate the wording
Signing the contract
1 working day
Preparation of a detailed script
3 working days
Making corrections to the script, taking the client’s
comments into consideration
4 working days
Preparation of static graphics
The graphics will appear in the animation.
4 working days
Making corrections to the appearance of the processed
graphics, taking the client’s comments into consideration.
4 working days
Preparation of the animation
Putting the graphics
previously prepared into motion
|5 working days|
|Making corrections to the animation.||5 working days|
The times shown in the chart are for orientation purposes and apply to situations where we work with the client for the first time. For smaller
projects lasting up to 30 seconds or with regular cooperation – the execution time is shorter.
A more detailed description of how animated advertising films are prepared is found below.
Stage 1. Submission of an appraisal and general conception of the animation applying to the given
After the client has sent their questions, we familiarize ourselves with the business activity
profile of the client’s company as well as the attributes of the service or product being
offered. We establish the purpose of the advertising animation, namely, what will be the
effect of its presentation and what is the target audience it needs to reach. In order to achieve
the most accurate quote possible, we request that the client send referential productions or
other inspirations, so as to help us better understand the client’s expectations. On the basis of
this information, we prepare an introductory concept that takes into account the contents and
the visual side of the animation.
Stage 2. Contract preparation
After the concept and budget have been accepted we move to the formulation of the contract. It
precisely outlines the maximum time it will take to provide a completed advertising
animation, as well as illustrating how the demo materials provided will look and the making
of corrections. It also regulates financial issues and the transfer of copyright to selected areas
The contract is signed remotely, first by sending a scanned version, and then later the original
is sent by post or courier. We may also sign the contract via electronic signature, if that form
is acceptable to the client.
Stage 3. Preparation of a detailed script
We request the client to send their brand book with logotypes and examples of previously
produced advertising materials. On the basis of previous arrangements, we prepare the
animation script - essential contents, detailed purpose of the message, storyline (if there is
one), a description of individual scenes, the appearance of figures or objects appearing in the
clip, the narrator’s text and other details. Then we consult with the client and make
corrections to the script.
Stage 4. Preparation of static graphics for animation
This is the stage where the client has the opportunity to see what the final effect will look like.
Our graphic designer conceives static images, which will be brought into motion later by our
animator. We prepare a project with figures, objects, captions, logo and other elements to be
placed in the scenario. All graphics are stylized to match the brand book.
Stage 5. Preparation of the animation
The final stage is the work which sets in motion the graphics that were prepared earlier. Static
objects, depending on the chosen animation model, move in two dimensions – these are 2D
animations but can give a three-dimensional effect, for example, an object turning on its axis
– much like 3D. The first version of the advertising animation is sent to the client via a
service such as WeTransfer, Google Drive or Dropbox after which we wait for comments
from the client. As a rule, corrections to the animation are usually done within three days of
receiving them. Less time is generally required for the second round of corrections - two
working days at most. After the final acceptance of the trial version, we send the client the
fully animated version via Internet.
Why is the use of advertising animations desirable in brand marketing
- Advertising animation is a modern solution and thus fits well with popular
communication channels, streaming services, and social portals such as Facebook,
Instagram or Twitter.
- Animation in advertising gives the possibility of designing moving graphs and charts;
consequently they are ideal for communicating essential information about a
- Animation is a decidedly cheaper and quicker format to produce than film, which
requires much greater organizational expenditures, as well as the involvement of a
large number of people.
- Animation gives the possibility of presenting unrestricted ideas and conceptions. It is
possible to show raging elements or characters from a fairy tale without the necessity
of investing in a group of actors, make-up artists and scriptwriters.
- Animation advertising guarantees content saturation; many ideas, products and
information about the company can be presented in a short time through this format.